Great Circle Associates List-Managers
(May 2001)

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Subject: Re: targeted spam (was mailing lists for e-marketing)
From: "David W. Tamkin" <dattier @ ripco . com>
Date: Sat, 5 May 2001 22:27:11 -0500 (CDT)
To: list-managers @ greatcircle . com
In-reply-to: <B719D8A2 . 92FD%chuqui @ plaidworks . com> from "Chuq Von Rospach" at May 05, 2001 04:19:46 PM

Chuq started a post here by saying I said something,

| On 5/5/01 2:41 PM, "David W. Tamkin" <dattier @
 ripco .
 com> wrote:

but he edited out my attribution to JC Dill, the person who actually wrote
the words Chuq put under my name (relying, I suppose, on the extra column of
citation marks to imply that I was quoting someone else but still not saying
whom).  It was JC, not I, who said,

D> Supposedly there are places where one can opt-in to receive "targeted
D> spam", ...

Chuq's response was this:

V> Point of terminology -- if you opt in, you're saying you want it. If you
V> say you want it, it's not spam. "targeted spam" is a bad phrase.

... which really addresses JC's words more than it addresses mine.  I agree
with Chuq there and don't like muddying the definition of "spam" either.  In
fact, in a part of my post that Chuq did not quote, I said this:

T> I did opt into getting the messages and I continue to accept them because
T> I continue to use the services, so I'm not going to call them spam.

Note the word "not."

Chuq continued,

V> All e-marketing is not spam, just as all spam isn't e-marketing (there's
V> religious spam, there's porn spam, etc..)

While "all that glitters is not gold" is a time-honored exception to clarity
much as "put your best foot forward" is to diction, let's say rather that not
all e-marketing is spam, just as not all spam is e-marketing.  To say that
all of one is not the other is to deny any overlap; not only does that over-
lap exist, but I'd venture that the spam that is e-marketing outweighs (in
bits per day) spam that is not e-marketing and also outweighs e-marketing
that is not spam.  [Possibly it outweighs both of the one-but-not-the-other
groups together; certainly it does among the mail that I receive.]

Indexed By Date Previous: Re: targeted spam (was mailing lists for e-marketing)
From: Chuq Von Rospach <chuqui @ plaidworks . com>
Next: Re: Mailing lists for -emarketing
From: "Jessica Callender" <JessicaCallender @ worldnet . att . net>
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From: Chuq Von Rospach <chuqui @ plaidworks . com>
Next: So called opt-in
From: "John R Levine" <johnl @ iecc . com>

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